“È sempre stato così”, meaning “It’s always been like that”, is not only the theme of the fourth edition of TEDx Potenza, it’s also the state of mind of the people who refuse to accept any change in the name of tradition.
The visual identity represents all this by using the main symbol of the city: an escalator that seems to take anywhere. Potenza has in fact the longest escalator system in Europe and it’s second worldwide, following only Japan.