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TEDx Potenza #beautifullyugly

Potenza is usually considered a term of comparison for ugliness, in Italy. This is because a massive amount of concrete was used to build the houses, in order to protect them from earthquakes. The event was created just get over this cliché and make its citizens realise that there’s much more to it.
The visual identity is a tribute to some of the icon buildings of the city, with the intention of making them graphically uniform and modular. This way each drawing can keep its dignity as individual while also being able to join the others, in order to create unique configurations and represent the city in a personalised way.

MINT nature museum

In the Agri valley, the ancient popular traditions are deeply linked to the surrounding landscapes and geological system. The Nature and Traditions Interactive Museum of San Martino d’Agri was created with the aim of presenting this link to the public. The same intention was adopted in the study of visual identity, declined in the museum panels, in the interactive applications, in the videos and in the projections created.

Le Costellazioni

Le Costellazioni is a widespread hotel located in Pietrapertosa, in the scenery of the Lucanian Dolomites. The hotel is made up of several apartments, each with its own personality, scattered throughout the town. For this reason, we opted for a generative logo: a unique but variable identity based on the characteristics of the element it represents.

Astrodomus

The Astrodomus museum itinerary, set up in the premises of the former town hall of Castelgrande, is entirely dedicated to astronomy. It consists of an exhibition area, an educational laboratory and a detached section in the observatory of Castelgrande: the “Toppo”.