Potenza is usually considered a term of comparison for ugliness, in Italy. This is because a massive amount of concrete was used to build the houses, in order to protect them from earthquakes. The event was created just get over this cliché and make its citizens realise that there’s much more to it.
The visual identity is a tribute to some of the icon buildings of the city, with the intention of making them graphically uniform and modular. This way each drawing can keep its dignity as individual while also being able to join the others, in order to create unique configurations and represent the city in a personalised way.